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This section of SiteDirections is primarily for webmasters, site owners and web marketers. It covers search engine submission, placement and marketing issues. It explains how search engines find and rank web pages, with an emphasis on what webmasters can do to improve their search engine rankings by properly submitting, using better page design, HTML meta tags, and other tips.

OVERVIEW

Most Internet users access the Internet through portal sites and locate information using search engines. Their popularity makes search engines the most cost-effective means for increasing traffic to a web site. Understanding the criteria of search engines and diligently submitting your web site will determine if your clients are directed to your web site or to your competition.

There are approximately twenty major search engines and over fifteen hundred minor or topic specific search engines on the Internet. The use of search engines is quite fragmented. While Yahoo does hold a compelling share of the search engine industry, ignoring half of the potential Internet user base is not an effective means of building traffic. Each search engine operates independently, and a web site must be submitted to each search engine in order to get maximum coverage.

UNDERSTANDING SEARCH ENGINES

Search engines may be divided into two categories: directories and spiders. Directories such as Yahoo utilize people to review and categorize web sites. Spiders use programs or 'bots' to search the Internet and automatically categorize web sites. In general, directories focus on the information supplied when the site is submitted to the search engine and spiders utilize the content of the pages found on the site.

Search engines use a variety of techniques for categorizing and rating Internet web sites. Automated systems generally use a variation of keyword identification and indexing. Keywords are matched to the searches submitted by clients to generate lists of hits for the searcher. Directories categorize web sites into a hierarchy of topics that are browsed by the client.

SERVICE

SiteDirections provides search engine submission service. We can help your company increase traffic through effective search engine placement. Our experience will help your web site improve its hit location and maintain its position in the future. As your multimedia design studio, it is in our interest to maximize the value of your Internet investment.

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