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AOL Search allows its members to search
across the web and AOL's own content from one place. The
"external" version, listed above, does not list AOL content. The
main listings for categories and web sites come from the Open
Directory (see below). Google (see below) also provides
crawler-based results, as backup to the directory information.
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AltaVista is consistently one of the
largest search engines on the web, in terms of pages indexed. Its
comprehensive coverage and wide range of power searching commands
makes it a particular favorite among researchers. It also offers a
number of features designed to appeal to basic users, such as "Ask
AltaVista" results, which come from Overture (see below), and
directory listings from the Open Directory and LookSmart.
AltaVista opened in December 1995. It was owned by Digital, then
run by Compaq (which purchased Digital in 1998), then spun off
into a separate company which is now controlled by CMGI.
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Ask Jeeves is a human-powered search
service that aims to direct you to the exact page that answers
your question. If it fails to find a match within its own
database, then it will provide matching web pages from various
search engines. The service went into beta in mid-April 1997 and
opened fully on June 1, 1997. Some results from Ask Jeeves also
appear within AltaVista.
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Teoma is an important crawler-based
search engine because it powers some of the results that appear at
the popular Ask Jeeves web site. In fact, Ask Jeeves owns Teoma.
Unlike the other crawlers covered so far, Teoma has no free Add
URL page. This doesn't mean that you can't get listed, however.
Teoma crawls the web, so if you have links pointing at your web
site, you may get included naturally.
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Direct Hit measures what people click on
in the search results presented at its own site and at its partner
sites, such as HotBot. Sites that get clicked on more than others
rise higher in Direct Hit's rankings. Thus, the service dubs
itself a "popularity engine." Aside from running its own web site,
Direct Hit provides the main results which appear at HotBot (see
below) and is available as an option to searchers at MSN Search.
Direct Hit is owned by Ask Jeeves .
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Excite is one of the more popular search
services on the web. It offers a fairly large index and integrates
non-web material such as company information and sports scores
into its results, when appropriate. Excite was launched in late
1995. It grew quickly in prominence and consumed two of its
competitors, Magellan in July 1996, and WebCrawler in November
1996. These continue to run as separate services. Excite is now
own by Overture.
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Formerly called All The Web, FAST Search
aims to index the entire web. It was the first search engine to
break the 200 million web page index milestone and consistently
has one of the largest indexes of the web. The Norwegian company
behind FAST Search also powers some of the results that appear at
Lycos (see below). FAST Search launched in May 1999.
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Google is a search engine that makes
heavy use of link popularity as a primary way to rank web sites.
This can be especially helpful in finding good sites in response
to general searches such as "cars" and "travel," because users
across the web have in essence voted for good sites by linking to
them. The system works so well that Google has gained wide-spread
praise for its high relevancy. Google also has a huge index of the
web and provides some results to Yahoo and Netscape Search.
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Overture / Goto Unlike the other major
search engines, GoTo sells its main listings. Companies can pay
money to be placed higher in the search results, which GoTo feels
improves relevancy. Non-paid results come from Inktomi. GoTo
launched in 1997 and incorporated the former University of
Colorado-based World Wide Web Worm. In February 1998, it shifted
to its current pay-for-placement model and soon after replaced the
WWW Worm with Inktomi for its non-paid listings. GoTo is not
related to Go (Infoseek). Paid listing from GoTo also appear on
other major search engines, including AltaVista, Lycos, HotBot,
Direct Hit, MSN, Yahoo,Excite and Web Crawler.
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HotBot is a favorite among researchers
due to its many power searching features. In most cases, HotBot's
first page of results comes from the Direct Hit service, and then
secondary results come from the Inktomi search engine, which is
also used by other services. It gets its directory information
from the Open Directory project . HotBot launched in May 1996 as
Wired Digital's entry into the search engine market. Lycos
purchased Wired Digital in October 1998 and continues to run
HotBot as a separate search service.
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iWon Backed by US television network
CBS, iWon has a directory of web sites generated automatically by
Inktomi, which also provides its more traditional crawler-based
results. iWon gives away daily, weekly and monthly prizes in a
marketing model unique among the major services. It launched in
Fall 1999.
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LookSmart is a human-compiled directory
of web sites. In addition to being a stand-alone service,
LookSmart provides directory results to MSN Search, Excite and
many other partners. Inktomi provides LookSmart with search
results when a search fails to find a match from among LookSmart's
reviews. LookSmart launched independently in October 1996, was
backed by Reader's Digest for about a year, and then company
executives bought back control of the service. LookSmart cange now
to new keyword pay for placement system.
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Lycos started out as a search engine,
depending on listings that came from spidering the web. In April
1999, it shifted to a directory model similar to Yahoo. Its main
listings come from the Open Directory project, and then secondary
results come from the FAST Search engine. Some Direct Hit results
are also used. In October 1998, Lycos acquired the competing
HotBot search service, which continues to be run separately.
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Microsoft's MSN Search service is a
LookSmart-powered directory of web sites, with secondary results
that come from Inktomi. RealNames and Direct Hit data is also made
available. MSN Search also offers a unique way for Internet
Explorer 5 users to save past searches.
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Netscape Search's results come primarily
from the Open Directory and Netscape's own "Smart Browsing"
database, which does an excellent job of listing "official" web
sites. Secondary results come from Google. At the Netscape
Netcenter portal site, other search engines are also featured.
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The Open Directory uses volunteer
editors to catalog the web. Formerly known as NewHoo, it was
launched in June 1998. It was acquired by Netscape in November
1998, and the company pledged that anyone would be able to use
information from the directory through an open license
arrangement. Netscape itself was the first licensee. Lycos and AOL
Search also make heavy use of Open Directory data.
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Yahoo is the web's most popular search
service and has a well-deserved reputation for helping people find
information easily. The secret to Yahoo's success is human beings.
It is the largest human-compiled guide to the web, employing about
150 editors in an effort to categorize the web. Yahoo has over 1
million sites listed. Yahoo also supplements its results with
those from Google (beginning in July 2000, when Google takes over
from Inktomi). If a search fails to find a match within Yahoo's
own listings, then matches from Google are displayed. Google
matches also appear after all Yahoo matches have first been shown.
Yahoo is the oldest major web site directory, having launched in
late 1994.
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